I just dont see the need for the poster at all.

If it makes the man be more aware of the reason for his partner’s boobs, I’m all for it.

I’m a big believer in breastfeeding. I believe they should be putting time and money into educating people so they have the knowledge to breastfeed until at least 12 months. I assume this is mostly aimed at men so they understand that it isn’t one or the other. Women who have a supportive partner are more likely to achieve their breastfeeding goals.
When I was in labour I couldn’t even tell you how many people were in the room, I certainly wasn’t looking at the posters. The partner is the one looking.

I can see the funny side, but think it’s inappropriate to be ganging over the bed of a mother to give birth. I’m not sure it should be anywhere in a hospital actually

I think the tacky part of this campaign was putting it above a pregnant woman.

For me, I think the marketing team should be in another job. Doesn’t do anything for me. Poor taste

Really, I think people will be offended over anything these days. The poster doesn’t offend me in the least and I don’t think that the poster is saying that women have to be everything for everyone. I think it is simply trying to convey that women with babies should still have a sex life with their partners and I feel that this is a part of a healthy relationship. Why should anyone feel offended by it?

A Mother giving birth has enough going without having to think about the poster she was faced with as she entered the room and the comments that may /may not be made as a result of the poster

A trigger poster and conversation/argument stater for many…
What I would like to know is if the winning student was male or female and if they had a baby in their family…
Hmmm…

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  • • mom93821 replied
    • 17 Oct 2018 , 6:19 am

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  Such an interesting point and it would be interesting to know more about the artists and the posters and the competition.

Omg the rest of the entries are repulsive!!! The picture of a PIG and talking about losing weight that a woman has gained during pregnancy. Wtf, are they trying to promote PND and body image issues?

To me this promotes the opposite of what I feel breastfeeding supports like to promote. This is sexualising breastfeeding. Is this promoting breastfeeding as a fetish? Are the bigger enforced boobs supposed to make women more appealing and hence bind more with ‘their man’. What an inappropriate poster that makes me uncomfortable. If this was in my hospital room I would have ripped it down with no hesitation. Disgusting and degrading

I am a mother of four and breast fed for a total of perhaps seven days over the four for various reasons. Not ONCE did “my man” come into this equation. Honestly WTF?? I loved my husband then and i still do but after giving birth i wasn’t thinking of “bonding” in the manor i feel that ad portrays AT ALL!

Is he meant to sit and hold bub or my boob so we can “bond” in this instance? I am pretty sure he can pop his nipple into the babies mouth and feed…

Touch is important, closeness is important but this ad campaign to me, at least, missed the mark in a major way!

Geez there are better ways to promote breast feeding like EDUCATIONAL posters instead of this nonsense. Will people never learn? First those “yummy mummy” posters, and now this nonsense. Our breasts are for feeding babies not making men smile! The pressure that a poster like this could place on a new mum or one not confident in their own skin just makes me so mad. It’s a time when she needs support, unconditional love and understanding – not being made to feel like she has a look a certain way.

It works as a trigger for sure if that is the aim!

I wouldn’t be too offended by it. It’s just a poster. Why would I take a poster serieous ??
When this poster was created to trigger a conversation about the most debated viewpoints about breastfeeding, I’m sure it had an effect.

Without the explanation, I was a little unsure of what this poster was about. Having seen it and the other three in the series, it makes sense. There are some other brilliant entries shown too

Weird ad? Are they trying to say that breastfeeding gives you big boobs and that will please your man???

What a stupid poster!

That’s just weird. It conflates two very different things.

I would be ok with “bond with your baby” but I don’t like the “bond with your man” at all.