Mum-of-two Rebecca McCracken has spent the last four years reading ingredient lists on pretty much everything she buys at the supermarket.

Like many parents raising kids with food allergies, a quick trip to the supermarket often means checking labels, comparing products and hoping to find something the whole family can eat.

Bec’s four-year-old son and 17-month-old daughter were both born with cow’s milk protein allergy. While her son has since outgrown his allergies, her toddler still reacts to dairy, making even everyday staples like bread a challenge.

“Unless we buy expensive sourdough for seven or eight dollars, we don’t really have a choice.”

Even then, it’s not ideal.

“A kid doesn’t want to eat a sourdough sandwich,” Bec laughs. “And fairy bread on sourdough is not great.”

A New Loaf On The Block

Bec runs an online community for allergy families, so she spends plenty of time sharing recipes, product finds and supermarket discoveries with other parents.

It was one of those parents who first told her about new JUST bread.

“A follower messaged me and said, ‘Oh my gosh, this bread is coming soon.’ I was like, ‘Where? When? I need to know. I’m getting my car keys and running!'”

Made with baker’s flour, water, yeast, vinegar, oil and salt, JUST bread contains no artificial preservatives, flavours or colours.

For Bec, it sounded almost too good to be true. “When we saw JUST bread, I was like, ‘You’re joking.’ A bread that’s fresh baked but in the bread aisle? That’s unheard of for us.”

“It was really exciting for our family and for the allergy community.”

The Family’s Toughest Critic Approved

Of course, there was one person whose opinion mattered more than anyone else’s.

“My toughest critic is my daughter. She is so fussy. We know something is really good if she approves it, and she approves it. She loves it. She’ll eat it plain, toasted, as French toast … whatever. She loves it.”

Bec says she was impressed too.

“I like it. I like that it’s only got minimal ingredients and doesn’t have the additives and preservatives that are in a lot of other brands.”

A Simpler Option For Everyday Families

Bec tried out JUST bread because of her family’s allergies, but she says it has a broader appeal.

“I think everyone is becoming more conscious of additives and preservatives in their food.”

It’s a feeling many of us can probably relate to. We don’t all want to overhaul the way we eat, but plenty of us are paying a little more attention to ingredient lists and looking for products that keep things simple.

Bread is one of those foods that’s always around. It ends up in lunchboxes, on the breakfast table, alongside soup on a cold night and covered in hundreds and thousands at birthday parties. When we eat something that often, it’s only natural to wonder what’s in it.

JUST bread keeps things simple with a handful of pantry ingredients and no artificial preservatives, flavours or colours. It’s the sort of loaf that fits easily into busy family life without asking us to compromise on taste or convenience.

Little Changes, Big Difference

For Bec, finding a loaf of bread her whole family can enjoy is about more than ticking another item off the shopping list.

“It seems like such a little thing to the normal community, but for us this is a massive win.”

Being able to make sandwiches without worrying about ingredients. Packing lunchboxes a little more easily. Bringing back fairy bread for birthdays. Sometimes it’s the little things that make family life feel a whole lot simpler.

And while Bec found JUST bread because she needed another allergy-friendly option, its simple ingredient list is likely to appeal to plenty of other families too. After all, when we can choose everyday foods made with ingredients we recognise, that’s a pretty good place to start.

JUST Bread is made on a line that also processes soy and sesame.

Mouths of Mums is proudly working with JUST. to bring you this article. JUST bread is made with just a handful of pantry ingredients.  JUST. The Good Stuff.