This Friday marks the 30th anniversary of national Red Nose Day in Australia.

We can all help Red Nose spread the word about the importance of following safe sleeping guidelines for babies to reduce the risk of sudden and unexpected death in infancy (SUDI).

Every year about 3200 Australian families experience the sudden and unexpected death of a baby or child – that’s about nine deaths a day.

Remember the following to keep your little one safe:

1. Sleep your baby on his/her back.
2. Keep their head and face uncovered.
3. Keep your baby smoke free before and after birth.
4. Provide a safe sleeping environment (safe cot, safe mattress, safe bedding) night and day.
5. Breastfeed your baby if possible.
6. The safest place for a baby to sleep is in a safe cot next to their parents’ bed.


Help Red Nose reduce that number to zero by supporting Red Nose Day on Friday.

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  • I’m sure they are closer to finding out why it happens. Glad people are getting behind this great cause.


  • I’m amazed by the discoveries being made in this field. I read recently that a child’s DNA has something to do with SIDS. If this is so, then perhaps children at risk can be identified and their environmental conditions modified to ensure they are safe.


  • I have a collection of red nose day trinkets going back years.


  • Already bought a good amount of the adorable red toys, pens and noses for Red Nose Day. Always supported this important day and always will. The toys are particularly cute this year. :)


  • 30th anniversary of a GREAT cause. Praying we will soon reach zero deaths.


  • Let’s hope that one day There is zero sids deaths.


  • Wonderful cause. I couldn’t imagine the pain involved in losing a child. Let’s make it zero


  • Coincidentally, at dinner tonight I was telling my kids that the woman who founded Red Nose Day isn’t famous, but has changed the world for the better for tens of thousands of people.


  • I’m always a big supporter of red nose day!


  • Defenitly will be supporting Red Nose Day it’s for a great cause


  • I don’t actually know anyone personally who has lost a child to SIDS, but I always buy red nose products to help bring the death toll to zero


  • I’ll be supporting Red Nose Day on Friday, I hope this encourages a lot more to do so too.


  • They have done so much great work already I hope their goal of zero deaths becomes a reality.


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