Woolworths has admitted that signage used on pencil cases displayed in one of its stores is ‘dated’ and ‘doesn’t reflect community expectations’ after a customer called out the price tags.
Woolies shopper Kirsti Cee raised the concern on the Woolworth’s Facebook page, sharing a photo of pencil case price tags which read ‘girl’ and ‘boy’.
“Really Woolworths,” Kirsti wrote. “Girls and boys pencil cases? Why not just ‘pencil cases’?”
Her post sparked debate, with some fellow shoppers agreeing with her stance, while others told her to ‘get a grip’, calling her a ‘Karen’.
“Nothing stopping any gender purchasing either one,” wrote one shopper.
“Who lets a sign dictate what colour they are going to buy?” chimed in another Facebook user.
But Woolworths agreed with Kirsti, thanking her for bringing it to their attention.
“We aim to ensure our products are inclusive and we agree the names of these pencil cases are dated,” Woolworths replied on the post. “We’re working to update the names of these products to better reflect community expectations and provide a more accurate description.”
The move was met by support from at least one shopper who said, “Well done Woolworths for looking into this. We need to let our children know that they can have any colour pencil case they want. Boys and girls are bullied for liking different labelled gender items, this shouldn’t be a thing. I also think it is good to respect everyone’s rights to be who they want to be.”
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