New research has revealed online grocery shoppers are saving $1369 a year, and clawing back the equivalent of a long-weekend in time. Not too shabby!

If you hadn’t already tried online grocery shopping before the pandemic, you probably gave it a good run during lockdowns. And it seems the switch to virtual grocery buying isn’t just convenient – it’s saving us plenty of dough.

ING surveyed more than 1000 people, discovering that the average shopper is bagging huge savings just by switching to online grocery hauls. Aussie shoppers say online grocery shopping not only saves time, but avoids having to mix with crowds and puts a cap on impulse purchases.

“Buying your groceries online could be one of the easiest ways to save money,” said ING Australia Head of DigitalAmy Cunningham.

“The $1,369 saved by the average shopper may cover two months’ of utility bills or the costs for a year’s worth of swimming lessons for one child. Plus getting an extra-long weekend of time back to spend doing the things that matter most is a real added benefit.”

But it’s not the only way savvy Aussies are saving a dollar, with one in five of those surveyed currently signed up to a meal kit subscription. On average, those surveyed said they saved more than $1500 a year by using meal delivery services.

“The money saved through using meal kit subscriptions is approximately the same price as a one way economy ticket to Los Angeles from the east coast of Australia. This research shows that Australians are not always paying for convenience, and they could actually be saving as a result of using it. Small changes to how you shop could really save you a lot of money and time.”

Do you prefer to do your grocery shopping online? Do you think it saves you money? Let us know in the comments below. 

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  • If aldi will have an online shopping the I am more than happy to use online service than going in store.


  • I haven’t done online shopping before but I think I would miss a lot of specials


  • I don’t shop online but understand the lack of temptation that you get when shopping instore including aisle ends, specials, etc. However, I think you also miss a lot of sales and marked down items eg. meat, etc. on a Tuesday. So much of my life is online, there are certain things I’m still happy to do online and grocery shopping is one of them.


  • While I think that shopping online can save a lot of time and definitely impulse buying, I prefer to shop in store as i find I can get a my meat (mostly) when it’s marked down or on clearance and therefore I can save a bit of money buying that way. It’s all about being at the shops at the right time though.


  • I select everything online to get a price of my groceries then go in store and buy


  • interesting. Still like to shop instore though


  • This saves me so much time – and combined with menu planning, it might save me some money. Not sure about that aspect.


  • Wow. that’s interesting. I guess you don’t have the impulse buying you have when in person shopping. Still, I have tried ordering online and it takes me so long that I’m better off just going to the shop (mask on even though we don’t have to now).


  • I was online shopping before the epidemic started only because I find it very difficult to walk too much. I used to go into the shop and they’d bring my shopping to the front desk which was still difficult for me. Now I just pull up and they load it into my car boot. I do miss seeing people and interacting though.


  • I live so close to the supermarket that it’s no bother going shopping, and I do like to choose my fresh produce.


  • I don’t think it would save me as I like to buy meat that’s reduced. If I do impulse buy it’s only something that has a mark down or on sale, etc.


  • We have never tried online shopping as such for grocery and daily essentials but am sure it must be true. Now it will much more benefits they people don’t need to drive and this will save the fuel as well.


  • That’s quite an interesting read! Planning is definitely key


  • We have done our grocery shopping online ever since Covid began & I totally agree we have saved heaps by only ordering what we need & not been temptered to buy other things. We will continue to do our shopping this way, even when Covid isn’t an issue, as it saves us lumping bags to & from supermarkets.


  • It was interesting reading the comments below. I very rarely shop online due to bad experiences and while reading the above article I thought I should do my grocery shopping online, but after reading the comments I am glad that I haven’t and don’t think I will be now. Doesn’t look like you really save money.


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