New research has revealed online grocery shoppers are saving $1369 a year, and clawing back the equivalent of a long-weekend in time. Not too shabby!
If you hadn’t already tried online grocery shopping before the pandemic, you probably gave it a good run during lockdowns. And it seems the switch to virtual grocery buying isn’t just convenient – it’s saving us plenty of dough.
ING surveyed more than 1000 people, discovering that the average shopper is bagging huge savings just by switching to online grocery hauls. Aussie shoppers say online grocery shopping not only saves time, but avoids having to mix with crowds and puts a cap on impulse purchases.
“Buying your groceries online could be one of the easiest ways to save money,” said ING Australia Head of DigitalAmy Cunningham.
“The $1,369 saved by the average shopper may cover two months’ of utility bills or the costs for a year’s worth of swimming lessons for one child. Plus getting an extra-long weekend of time back to spend doing the things that matter most is a real added benefit.”
But it’s not the only way savvy Aussies are saving a dollar, with one in five of those surveyed currently signed up to a meal kit subscription. On average, those surveyed said they saved more than $1500 a year by using meal delivery services.
“The money saved through using meal kit subscriptions is approximately the same price as a one way economy ticket to Los Angeles from the east coast of Australia. This research shows that Australians are not always paying for convenience, and they could actually be saving as a result of using it. Small changes to how you shop could really save you a lot of money and time.”
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