Hello!

Can your choice of supermarket really save you money? The answer is YES! The CHOICE team compared common household items from the three major chains and have revealed the cheapest supermarket in Australia.

Out of all our weekly expenses, grocery shopping always eats the most out of our budget. So I’m all for reducing our spending on household necessities, without compromising on quality.

Pick House Brands

A really great way to slash the grocery bill is to opt for the supermarket or house brands. In a recent house brand comparison, CHOICE shared that Aldi’s house brand products came tops for quality. And when it comes to cost, CHOICE also discovered that a basket of supermarket house brands was up to 40% cheaper than the equivalent branded products.

Cheapest Branded Products

While I generally can’t really tell the difference between the supermarket house item and the often more expensive branded product, some shoppers just prefer to get the ‘real thing’. So if you’re this kind of shopper, you’ll be really interested to find out the identity of the cheapest supermarket in Australia.

CHOICE conducted a price comparison survey of more than 150 brand name products at Aldi, Coles and Woolworths to find out where to get the best deal on well-known brands such as Cadbury, Kleenex, and Uncle Tobys.

The Cheapest Supermarket…

And the winner is (drumroll, please)…..

ALDI!

“Our price comparison found that across the range of 152 products we priced, brand name products were, on average, cheaper by 20% at Aldi compared to Coles and Woolworths,” says CHOICE Food Editor, Rachel Clemons.

“Some products did cost the same at Aldi as they did at Coles and Woolworths, and some were more expensive, but the majority of brand name products we surveyed were cheaper at Aldi. Savings went up to as much as 57%,” says Clemons.

15 Best Value Products

The CHOICE team identified 15 products which would give you the biggest savings – at least 35% – if you opt to buy them at Aldi.

The list of the best value products at the cheapest supermarket:

– Haribo Sweet & Sour Bears: 48% – Coles 57% – Woolworths

– Morning Fresh Lemon Dishwashing Liquid: 52%

– McVitie’s Go Ahead! Crispy Slices Apple Flavoured: 50%

– Kleenex Complete Clean Toilet Tissue: 47%

– Nescafe Blend 43: 47%

– Colgate Optic White: 44%

– Coca Cola Coke/Coke No Sugar: 43%

– Nestle Milo: 40%

– Cadbury Favourites: 40%

– Dove Nourishing Body Wash Restoring with Coconut & Almond Oil: 38%

– Always Fresh Sundried Tomatoes: 38%

– Haribo Goldbears: 25% – Coles 38% – Woolworths

– V Energy Drink (4-pack cans): 36%

– Cadbury Dairy Milk Chocolate: 35%

– Mars/Snickers Share Pack: 35%

Importance Of Pack Sizes & Unit Prices

Pay attention to pack sizes and unit prices. When you’re sleuthing for bargains, you need to compare apples with apples, and that means taking a closer look at the unit costs.

Be aware that the pack sizes of national brands at Aldi are often different. Of the 152 products the CHOICE team priced, 36 were smaller and 19 larger at Aldi than at Coles and Woolworths – that’s 36% of packs that are different sizes.

A jar of Bega Peanut Butter is 755g at Aldi, but weighs in at 780g at Coles and Woolies, for example. And a box of Arnott’s Barbecue Shapes is 250g at Aldi, but has a significantly smaller pack size of only 175g at Coles and Woolies.

There can even be differences between pack sizes stocked in Coles and Woolies. There’s the 280g Vegemite that’s “only at Woolworths”. Or Kellogg’s Corn Flakes that come in 220g or 725g packs at Coles but 220g, 450g and 920g packs at Woolworths. A bit confusing isn’t it.

CHOICE did a bit of detective work and discovered that these varying pack sizes were driven based on differing consumer needs or popularity. But whatever the real reason is, it makes it really tricky for shoppers to compare products to find the cheapest supermarket.

“Essentially, you can’t assume a lower price tag for a national brand at one retailer means you’re getting better value – you could just be getting less product,” says CHOICE’s Clemons.

The examples below demonstrate how important it is to have access to unit pricing when you’re shopping, so you can compare value at a glance.

price pack comparison

The Queensland Consumers Association (QCA), along with CHOICE, has long campaigned for effective unit pricing (pricing per unit of measure) that allows people to make more informed choices and get the best value when shopping for groceries – regardless of retailer, product or pack size.

“It’s important to look at unit prices, not just selling prices, when choosing what to buy,” says The Queensland Consumers Association (QCA) spokesperson Ian Jarratt, who has been campaigning for effective unit pricing to help shoppers make more informed choices and to get the best value.

Do you agree that Aldi is the cheapest supermarket in Australia? Tell us in the comments below.

  • I try and buy regularly used products when they are on special and stock up. That helps a lot.

    Reply

  • Yes of course.

    Reply

  • I find it depends what store you shop at. If I shop at a coles near housing commission the prices are a lot cheaper than in the city or near the Big mansions even though its the same shop. I did find it interesting that the stores all sell different sizes, no wonder people get confused. I do like Aldi for the special buys though.

    Reply

  • Personally I don’t find Aldi that much cheaper apart from not being able to do a whole shop the meat , chicken is disgusting maybe cheaper but chicken is full of gasses and the thighs are a lot smaller proportion than what you would get from Woolworths
    I have brought snack foods from them in date and have opened them and they are stale this has happened on many occasions
    The only thing about Aldi is the nappies and baby wipes

    Reply

  • I don’t have a choice where I shop. I won’t use our local supermarket for certain reasons but have been told products are either out of date or they have run out. I drive 2 hours to a Woolworths or 3 hours to choose between Coles or Woolworths. I’m happy with my Woolworths store so this information doesn’t affect me in any way.

    Reply

  • My local Aldi is quite small and usually doesn’t have everything want, so I always end up at Coles anyway, so, for me, it’s not worth going and having to visit two different stores. I do keep an eye on prices and only get what I need and/or what’s on special.

    Reply

  • I love my Aldi shop and notice a big saving compared to same shop at Coles or Woolies. Great products so a win all round

    Reply

  • I think it depends what you buy though. I shop at Coles and I’m quite comfortable with how I shop — from the catalogue, when things are on sale. Yes, Aldi has cheaper items sometimes, but not enough for me to do a full shop there. Plus, you need one in your area. Coles is convenient for me.

    Reply

  • Yeap, No suprise there. I love Aldi

    Reply

  • No surprise there! I used to do most of my shop at Aldi- then I moved to Tassie where apparently people don’t like change and prefer to pay more for everything!

    Reply

  • If you could do a full shop there, but with 2 toddlers I’m not going to every different supermarket. I just try to shop the sales

    Reply

  • Wish we had an Aldi here. I dont agree that the supermarket brands are as good as the name brands. Ive tried lots of tge supermarket brands over the years and they’re definitely lacking AND theyre noy Australian owned or made, which puts me off. I regularly buy supermarket brand flour, sugar and laundry detergent. That’s it!

    Reply

  • We swapped from a Coles shop to aldi and saved $75 a week. Yes we still go to woollies and Coles for a couple of items but if you buy these when on sale and buy a few you don’t even have to go every week.

    We recently moved from North East Vic to south West Vic and were surprise by the difference between woollies and Coles. Up in the north east Coles was by far cheaper than woollies but down in the south west Coles is expensive and woollies cheaper.

    In saying that I use Aldi as my base and then check specials at Coles and Woolworths. Once a month I’ll need to go to all three, a couple times I’ll need 2 but I do get away with only doing Aldi as well now that I stock up on my other items when they are half price

    Reply

  • Honestly. don’t just believe what these articles say. Do your own comparison shop. I regularly do a comparison between Coles & Woolworths online and at least once a year TRY to do a shop at Aldi. I don’t like Aldi because I can’t get everything as there are somethings brand specific that I can only get elsewhere, and those I always buy on their specials. There are some things I will admit are cheaper at Aldi for basic pantry staples, but when 80% of my shop is fresh produce and Aldi isn’t cheaper. If you have the luxury, then shop between them all to get your best value

    Reply

  • What I’m surprised about is that people are claiming ALDI as an Australia-wide supermarket “big 3” with Coles and Woollies!
    Honestly I live in a WA regional centre and we have 2 Coles and 3 Woollies, but definitely no ALDI. It’s not even remotely an option because ALDI have yet to show any interest beyond Perth.
    Not going to be shopping there anytime soon – for obvious reasons. The one time I was in Perth and went into one to see what all the hype was about I left very underwhelmed and empty handed. Sorry not an ALDI fan at all.

    Reply

Post a comment
Like Facebook page

LIKE MoM on Facebook

Please enter your comment below
Would you like to include a photo?
No picture uploaded yet.
Please wait to see your image preview here before hitting the submit button.
Your MoM account


Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like

Loading…

Looks like this may be blocked by you browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating
Join