Now THIS is a message we want our daughters to see more often.
It is so awesome to see retailers realising that body shame isn’t what customers want to buy and they need to adjust their campaigns accordingly.
No Photoshopped curves, no air-brushed stretch marks — the ads feature women enjoying the beach just as they are.
“We loved working with these women because they embody confidence and inspire women to embrace and be proud of who they are, regardless of their size or shape,” Target explained in a statement.
“Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices.”
“It was important to us to use photography that represented their true beauty without filters.”
As Upworthy said, “the more the fashion industry realizes every body is a beach body, the better off we’ll all be.”
This is the message we need youth to hear and see more and more. Promote body positive no matter the shape and size.
We have shared previously how great Target is at being diverse in their recent campaigns.
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Will this make you shop at Target more often?
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