1 Comment

Did you know that 18.45 million items will be lost all over Australia this year, and about 8% of those items will be kid’s toys, largely teddy bears!

This equates to approximately 1.48 million kid’s toys lost at venues annually. Plus, lost property increases by up to 100% at some venues during school holidays. That’s a lot of precious items lost!

One man on a mission to help reunite owners with their lost items is Luke Cubis, Managing Director of It’sFound.

It’sFound is a Hunter based Australian tech company that has created specialist lost property management software designed for organisations to utilise, not only in Australia but across the globe, including Europe and the USA.

Tried This? RATE IT Now…

Image of Love To Dream Transition Bag
Love To Dream Transition Bag

Submitting your rating…

Considering that 25,000 hours and $500,000.00 in labour  per day are spent by Australian organisations managing lost property, It’sFound creates a superior and seamless experience for organisations and their customers, which can help turn a cost centre into a revenue stream.

An average of a staggering $5000.00 per year can be saved by a venue using automated lost and found, whilst also minimising risk and liability. Moreover, 10% more items are returned if organisations use official lost property management software.

After successfully providing the lost property software for the 2018 Commonwealth Games on the Gold Coast, the company has now released version 2.0 of its software as a service platform. This means it’s now the most professional and comprehensive lost property management system globally.

Managing Director of It’sFound, Luke Cubis, say’s it’s often not even the most expensive items returned that yield the most relief for owners, as what might seem like trash to one person is a lost treasure to another.

He tells of a recent incident that occurred in a shopping centre chain, whereby “A small yellow blankie, about the size of a large washer, was almost thrown in the garbage because it was very dirty. The cleaner decided to hand it in to the concierge just in case it did belong to someone. An upset mother with her hysterical child arrived at the desk an hour or so later and couldn’t believe it was handed in. She said the child would have been so upset if it hadn’t been returned, and wouldn’t have slept for weeks, therefore she wouldn’t have either! The concierge staff said she was the most relieved person they’d seen to be reunited with a lost item – proving value really is subjective. It fills me with joy to hear these kinds of stories and showcases the difference It’sFound can make to Aussies, by reuniting them with their precious lost items”

It’sFound currently partners with a range of organisations across major cities in Australia, including hotels, shopping centres, clubs, transport, universities and stadiums.

It’sFound has compiled some key stats on lost items:

  • Most common items that were reported lost in Australia included: phones, keys, bags, umbrellas and glasses
  • Places which generally have the largest count of lost items included: shopping centres, hotels, universities, transport agencies, stadiums and airports
  • The most valuable lost item that has been recorded to date is a five-figure engagement ring
  • Strangest item lost to date is a pair of dentures

Luke’s advice on if you realise you (or your child) have lost an item, “In most cases you should immediately contact the information desk or concierge. They are usually in a prominent location or the phone numbers are usually easy to find online. Lost property is also very high on the prompt list. Regularly it’s “press 1 for lost property”.

To try and avoid losing your valuables in the first place, Luke says, “It may sound simple, but don’t to forget to check your pockets and/or bag for main belongings before moving locations. Additionally, don’t forget to check locations briefly before you leave them.”

This article is shared and powered by

  • Thats alot of lost toys! We have found some lost toys and thanks to the wonders of social media have been able to return them to their rightful owners. Luckily (touch wood) my son hasn’t ever lost a toy, so we are lucky!


Post a comment
Like Facebook page

LIKE MoM on Facebook

Please enter your comment below
Would you like to include a photo?
No picture uploaded yet.
Please wait to see your image preview here before hitting the submit button.
Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like


Looks like this may be blocked by you browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating