Meet Parker Abianac the newest face of iconic Aussie brand Bonds.

Parker, 2, who was born with Down syndrome is one of the winners of the 2016 Bonds Baby Search.

His mum, Kat, entered Parker in the competition after she was trolled online over photos of him wearing a flowery Bonds onesie.


“I decided I would enter him to show them,” Ms Abianac said.

“There is a lot of hate out there for children with Down syndrome, there’s always people out there who are willing to throw in their unwanted and unwarranted two cents worth.”

Ms Abianac said she hoped Parker’s inclusion in the Bonds campaign would educate people.

Sadly not everyone has been kind about the decision. Online trolls said her son’s disability was the “flavour of the month”.

parkers place

“Somebody wrote on there that disability is the flavour of the month and that they were making marketing dollars off my child,” Ms Abianac told 7 News.

“I don’t know if they were being malicious or just rude women.”

To that woman Kat replied via her Facebook page –

“To the woman who just deleted her internet comment about disability being the ‘Flavour Of The Month’ on a Courier Mail comments section about my son, who has Down syndrome, winning Baby Bonds:

 Disability is not a ‘flavour’. Disability is a day in, day out fact of life for FOUR MILLION Australians. People with a disability may have rights accorded by law, but those rights are NOT always reflected in the every day action of large corporations.

 Do you want to talk about Flavour Of The Month? The last 3 years in a row, there have been 1 or more children with a disability featured in Bonds campaigns. Pretty long month if you ask me.

 Here’s some more flavour.

 People with disability are twice as likely to be in the bottom 20% of household incomes. Disability is the largest minority group in the world. People with disability statistically have higher unemployment rates. But the more support given to people with disabilities, the more we can CHANGE that statistic.

 Here’s some sprinkles to go with it:

 My son Parker, and other people with disabilities who advocate, and model, and write, and give talks, and appear in mainstream media for whatever they’re best at and is their passion, give families who have a child with a disability something to relate to when they flick through the pages of catalogues and websites, and traditionally only see children and adults of full abilities looking back at them.

 They can dream. And they know ALL lives have value and are treasured by more people than their immediate families and whoever they’re assigned to in the school system.

 These parents buy Wondersuits from BONDS© bumps & baby. They buy formula from Aptamil. They buy their groceries at Woolworths and Coles and ALDI Australia. They buy toys from toy shops and medicine from the same chemists as you do.

 They don’t go to a ‘special needs shop’ to do their groceries, get their medicine and clothing.

 Disability isn’t a ‘Flavour’. Chew on that awhile.”

parkers place 2

Kat also later responded to other commenters on the Parker’s Place Facebook page

“So today has given me the opportunity to not only celebrate the success of my little man, but also talk about something all parents of kids with disabilities face.


We live in a world that is trying and straining to move away from ‘victim culture’.

But there can be confusion about the part ‘victim culture’ can PLAY in a cycle of bullying.

I have been told (by trolls AND by well meaning folk) if I put my son ‘out there’ on the Internet of course he will be bullied.

Well all the women who chose to wear a short skirt today ‘out there’ would prefer not to be raped either, thankyou.

Blaming a victim is NEVER ok. The fact some demographics may be more prone to bullying/harassment events occurring than other groups does NOT make it their fault.

Bullies make their own choices to write comments all the way from openly vile to passive aggressive. And they can deal with the consequences of living with such a negative, nasty voice in their head.

It has been so incredible hearing from the media and TV all day wanting to talk about Parker and his success.

Let’s keep getting the word out there in a HUGE way.

In Australia, in 2016, we say NO to bullying.”

Well said, Kat! We totally support you.

Congratulations to Bonds and especially little Parker and his family. We think it is fantastic!

Kmart also recently made the headlines with their recent Easter catalogue which included children with disabilities. Fans were thrilled with their latest inclusions! One of the mum’s told us “We are thrilled that Kmart is including kids with disabilities just being typical kids seeing the child first.”

Share your comments below.

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  • What a complete little cutie.


  • Your child is most beautiful, congratulations on the win! xo


  • Wonderful responses from mum! We are all people and everyone deserves to be treated with the same love and respect.


  • Any negativity likely stems from jealousy. Congrats to the lovely young boy for being one of the winners.


  • What a beautiful kid. And well said mum. Seriously cannot believe the trolls – despicable.


  • Trolls aka Bullies will always exist. It is disappointing.


  • What an amazing woman! and her words are even helping me as my son is disabled and it’s really hard sometimes. I’m glad we are seeing this more and more, it helps take the fear away that people have when they see a disabled person.:) They are people too and not scary


  • Well said, mum. Don’t let anyone put you or your beautiful young man down.


  • Congratulations to Parker and his family! He is adorable in spirit and personality and a deserving winner.


  • good on you parker, beautiful little happy boy, why not he wins everybody is equal, such a hard thing for parents as is, people should keep there opinions to them self, well done keep on smiling.


  • Well done for being a great Mum. Parker is a gorgeous little boy. In fact, every Down Syndrome child I have met at working or just shopping are the most beautiful kids. They are friendly, polite, affectionate kids. There are many kids out there that could learn from these kids!!!! I hope Parker has fun with his Bonds photo shoots. Keep smiling Parker.


  • What a beautiful wee boy !! No Down Syndrome isn’t a flavour but on the positive add flavour to society and are personal life ! I learn so much from my wee girl with Down Syndrome, she’s an absolute blessing.


  • Whoo hoo go Parker. If you want flowers wear flowers. You have captured hearts and some people are grateful of your smiling face. Me for one. Congratulations, you have an adorable mummy and enjoy being bonds baby xxx


  • Inclusiveness is so important and lovely photos.


  • Well done Kat, I think Parker is gorgeous and deserved to win.
    Yay for both of you x


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