If you’re anything like us, when you are pregnant you become even more mindful about what you are putting in your mouth.
This mindfulness not only applies to the food that we eat, but the drinks we consume, the medicines we take and even the air that we breathe. After all, we’re the ones in charge of growing another very special little person and our body is our baby’s cocoon.
It’s a good thing too that most of us stop and think before we eat, drink or consume; A study in mid 2015 by Robert Waterland, an Associate Professor of Paediatrics and Molecular and Human Genetics at Baylor College of Medicine found that HEALTHY diets of pregnant mothers can result in babies developing a gene variant that suppresses tumours.
However if a pregnant mother does not have good nutrition, her baby’s immune system is less likely to activate the cancer-fighting gene variant.
It’s a confronting thought; the fact that what we eat can such a potential impact on their futures.
Embracing this research, Brazil’s Paediatric Society of Rio Grande (SPRS) commissioned Brazilian-based agency Paim to create a series of ads designed to bring this idea to life.
Some would say the ads are alarming; we would say they are thought provoking.
You might feel OK having a burger, a coke or a donut when you’re pregnant (well that’s what cravings are for aren’t they?) but you definitely would not be OK letting your newborn bubba suck on a softie or nibble on a sugar laden treat.
Translated the tagline on these ads could mean …
Your child is what you eat
or “You child eats what you eat”.
All importantly aimed at arresting bad food choices during pregnancy and getting mums to really stop and think about what they’re eating while they are growing their babies.
What do you think about these ads? Would they ever be allowed to run in Australia? Facebook wouldn’t be too impressed would they?
But most importantly, do you think it might make Aussie mums stop and think about the foods they’re eating during pregnancy and while they’re breastfeeding?