Everyone wants to know how to work effectively to achieve greater output and make it count in their small business.

We want to do this in a way that uses less expense, less resources and yes – in record time!

Here are tips to help you work at a higher level fast:

1. Create an offer your audience wants from YOU

The main objective of your business is to cater to your audience. You can do this by offering more of you (if you’re a service based business).

2. Make valuable decisions quickly

Look at your options and make a decision. Make sure that that decision is aligned with your vision and business goals.

Your decision-making skills will become strong when you start to make this approach a habit.

Over the years, I have fine-tuned this skill and now make big (and often risky) decisions within minutes. It has allowed me to live an accelerated life. If something goes wrong – I’ll deal with it immediately rather than worrying about what if

Making high value decisions fast can take your life and business to a whole new level and allow you to reach heights you never thought of before.

3. Curate

Less is more. Always.

Leave out multiple buyer decision-making options (too many options, variants / messages will slow your buyer down as they cause cluttering and confusion). It’s much easier to communicate and curate products, services and marketing messages which are streamlined and straightforward.

This approach will save you valuable time, resources and expense.

4. Revaluate your offering 

Be articulate with what it is you’re offering your audience and focus on it.

Ask yourself, what’s the 1 most important aspect my service/product is offering?

5. Sell your by-product as an up-sell or cross-sell

This is something we would do a lot in my corporate roles. It’s also something I work on with clients depending on their business offering.

Up-sells and cross-sells make sense to your audience and it’s less work for you.

The way to approach this is simple. Create a Customer Journey Map and you’ll find your opportunities and weaknesses as you begin to map out your touchpoints, your goals and customer’s mindset.

Examples of by-products include: ebooks, courses, workshops. i.e.: a secondary product/service to your core offering.

6. Prioritise your audience

Make sure you know what you’re offering. You can cater your offering according to your audience’s wants. The best way is to interacting with your audience and getting to know them. That way, you won’t leave your audience confused and overlook your business.

Adding too much devalues your brand. It would overwork you and result in poor business.

Keep it simple. Create single-minded offers that match your audiences’ needs.

Do you have any other tips to add to this list that work for your small business? Please share in the comments below.

Image courtesy of Shutterstock.com

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  • great article. you can’t cater to everyone but definately know and understand your niche


  • A lot of good points to consider here.


  • I would add that if you decide to have a facebook page then stay away from posting things that will cause drama and if some sort of drama does happen then dont involve yourself in it.
    Im amazed by one woman who is operating a facebook page for her business and she is always on her page hanging out her dirty laundry and taking side swipes at people. There is no way I would purchase from her.


  • Great tips – thanks for posting this article!


  • Some good tips, thanks. I’m just starting out in my new home business :)


  • Great ideas, thank you for that.


  • Great tips – and I would add one more – Make sure you are a self motivated person.


  • Good tips. My husband just started his own business this year.


  • You need to find out what there is a shortage of that will make starting a business worthwhile. I believe some State Governments have a “body” which you can get advice from. There is something with a name something like business council or association

    • SBDC – small business development corporation – great place to get started.


  • what great tips! If only i was not so chicken to start my own business!


  • What great tips. There really is so much to think about.


  • Alison, you sure know what you’re talking about.


  • All of these are excellent tips especially no.6,thanks for the article.


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