Primary schools are sending their students to class with 40km/h speed signs stuck to their backpacks to improve road safety.

The bags, called Safely Backpacks, are part of a campaign put together by the Australian Road Safety Foundation (ARSF) to remind Brisbane drivers to stick to the school zone speed limit, reports Daily Mail.

‘We understand that people are often in a rush to get somewhere, but it’s not worth risking the life of anyone to get to work on time,’ said Founder and CEO of the ARSF Russell White.

‘Every year thousands of motorists are caught speeding in school zones and endangering our communities, so take a moment, slow down and pay attention to your surroundings.’

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In the past year alone, more than 170 pedestrians have been killed in road incidents.

Junction Park State School in Brisbane have made the Safely Backpacks compulsory for students.

Principal of Junction Park State School Christine Wood said: ‘We’re excited to be a part of this new initiative which will help save kids’ lives.

‘We want parents to feel safe when they send their child to school and are thrilled to be able to offer these to our students at no cost.’

Sadly just yesterday a young primary school girl was killed on her way home from school when she was hit by a truck. It was her first day of term 2.

Do you think this campaign will make a difference?

Share your comments below.

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  • i think that this is a great idea and hopefully it will help to reduce accidents


  • i dont think it would make a different because people will still do anything to get through their day. But we should also be teaching our children the safety of crossings. There should be a speeding camera in every main school crossing. my court is terrible i have children running across and adults parking in the bend of the court and im stuck trying to get out of my driveway. my lesson learnt not to live a st over from the school.


  • I am pretty sure the speed limit is lower than that for school crossings in SA. I think it might be 25


  • School zones should be blitzed and there should be speed cameras on a permanent basis. If there is a financial penalty maybe people will slow down?


  • they certainly stand out and I think it is another step closer to reminding parents/drivers about what is at risk if you speed in a school zone – our school zones here in canberra are school zones from 8.30am (i think) right through the day until 4 or 430 pm in the afternoon – sadly though the only time you see cops doing speed checks is either at school drop off or school pick up not during the day when everyone else ignores the signs and speeds through there!


  • Wouldn’t a whole heap of kids with speed figures on their backs be distracting to drivers and maybe cause an accident?


  • Any campaign to reduce road accidents should help!


  • At my kids primary school the stupid parents would call their kids across the road rather than teaching them to use the crossing, start fining the parents for their own stupidity! I am always careful to use the crossings, start teaching children when they are tiny and stop rushing across the roads in front of children!


  • The problem is that people will become blind to this too. People need to be more aware on the roads.


  • Its a great initiative but we shouldn’t need it! I wish they would put flashing 40km signs up around schools that the schools can turn on whenever there are kids outside. Those stupid 40km at school times signs do nothing! And I’ll be the first to admit I pay no attention to what the time is when there isn’t a road full of cars dropping kids off to make it obvious. We need something that connects in our brain thats says NOW THERE ARE KIDS AROUND SO SLOW DOWN.


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