Remember the early 2000s when toys and tv shows only portrayed the lives of thin, able-bodied, Caucasian individuals, leaving no representation for well… quite truthfully, anyone else?

Well, fast forward 20 years, and for the Kids’ toy and animation industry, this is still, (with the exception of a few!) much the same.

However, MGA’s Rainbow High, new leading global fashion doll brand and hit animated Netflix and YouTube seriesis changing the game.

MGA are known for creating popular kids’ franchises’ like Bratz and L.O.L Surprise! that bring forth accessible representation for kids from all walks of life. MGA have become a key player challenging the dominant and unfairly exclusive narratives in this field. The new MGA franchise, Rainbow High, is no exception to this sentiment.

Each Rainbow High Fashion Doll assortment that MGA introduces has championed notions of diversity and representation. The 2022 doll series included characters Jewel Richie with Vitiligo and Delilah Fields with Albinism. The brand-new Series 2 Shadow High dolls are no different.

 

 

Added to the collection at the beginning of 2023 were six new Shadow High Fashion Dolls, Karla Choupette, Zooey Electra, Dia Mante, Monique Verbena, Reina “Glitch” Crowne and Rexx McQueen.

Meet the new Rainbow High Characters

Karla Choupette

Karla Choupette has a passion for fashion, expressing her own style in a pink and white dress, paired with her always glistening attitude and personality. Karla stands to challenge gender norms in her day to day through fashion.

Reina “Glitch” Crowne

Reina Crowne, currently the host of Rainbow Vision, Rainbow High’s signature music contest, encourages people to find your voice and get loud, encouraging kids to not be afraid of shouting their passion from the rooftops.

Rexx Mcqueen

Rexx McQueen dresses in black and white from head to toe, expressing his own style in a charming black and silver puffer jacket, printed black and white hoodie, black denim, sneakers, and fun accessories.

Zooey Electra

Zooey Electra is light green from head to toe and always expresses her own style through her signature avant-garde inspired ensemble. Zooey loves everything ‘futuristic.’ She is the epitome of tech-savvy.

Monique Verbena

Monique Verbena expresses her own style in a beautiful purple layered organza dress, diamond gem belt, purple sandals, gloves, and fun accessories. Monique loves fashion with all of the frills and also champions the idea of hard work and diligence.

Dia Mante

Dia Mante is purple from head to toe, dressing in a fabulously loud, all-white ensemble. Dia shows everyone that being a girl-boss is possible, as she is en-route to building very own fashion empire.

More about Rainbow High

The Rainbow High and Shadow High Instagram accounts have a combined following of over 150K, with the YouTube channel having close to 700K subscribers. Rainbow High has resonated and been welcomed by kids and parents all around the world.

The signature Rainbow High hashtag #LetYourTrueColoursShine has over 19,851 posts on Instagram, encouraging kids to be themselves and embrace their own diversity.

All dolls are available at all leading Australian retailers. The Rainbow High series is available for viewing on Netflix and Youtube.