Woolworths launches a new collectible just in time for Christmas.
The Christmas Pop-Outs launch on Wednesday, and feature 12 cardboard characters.
Customers will receive one for each $30 they spend in-store or online.
The characters include Santa, Reindeer, Elves, Gingerbread Man and Snowman. The pieces “pop out” from the cardboard frame and can be assembled using the instructions at the bottom of the board.
Three characters will be released each week for the next month. For an additional $3 collectors can buy a Christmas Tree Stand to house the characters, reports news.com.au.
And in a not-so-subtle dig at Coles’ Little Shop Collection, Woolworths said customers would “also be able to see what they are getting” as the pop-outs “will not come in ‘blind plastic bags’ to help avoid duplication or disappointment and minimise waste”.
“Our commitment every Christmas is to continue to deliver fantastic fresh food at the best prices and this year, we are adding something a little magical to the mix,” Woolworths managing director Claire Peters said in a statement.
“We are really excited to be able to offer Australian families a small gift that captures the fun, imagination and festive spirit of the season with the Woolworths Christmas Pop-Outs.
“Christmas is all about spending quality time with family, friends and loved ones and this is a great way for everyone to get together to workshop, build and play with their favourite Christmas characters.
“We believe that kids, parents, grandparents and individuals will be captured by the wonder and imagination of the range and will find ways to make them their own this Christmas — whether that’s as a place card for the dining table or an additional festive ornament around the Christmas tree.
Coles also received a fair bit of criticism from its customers due to the amount of plastic produced by the Coles Little Shop, especially in light of the plastic bags ban.
However, Woolworths has assured its shoppers that their collectibles are plastic-free:
“Our team has also spent a great deal of time ensuring that we considered the environmental impact when putting this together and we are proud to say that the range is 100 per cent Aussie made and fully recyclable.”
Customers claim daylight robbery!
Retails shoppers are already claiming the new collectables are a total ripoff.
One persons commented on social media that it was just “fold-up cardboard crap that will be crushed and torn, I’d hardly say it competes” with Little Shop.
“Yeah no thanks, cardboard? It will last five minutes!”
Another said, “I was excited until I saw them,”
Meanwhile someone else added, “$30 for a piece of cardboard.”
“So it’s gonna cost me $30 to get a piece of cardboard? I can probably make them? If it was 1 for every $10 I wouldn’t mind as much,” one shopper said.
Another said, “ I am disappointed they are just cardboard”. “Plastic figures would have been great.”
Are you keen to collect the Christmas range?
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