A new study has revealed SAHMs spend an extra two hours each week looking at their smartphones and even more time in front of the computer and the television.
Nielsen noted the findings in a study into media consumption among mothers. Stay-at-home mums spend over an additional seven and a half hours a week with the television screen as compared to working mums.
The study found that stay-at-home mums spend more time with the TV screen (both live TV and OTT devices), while working mums spend more time listening to radio.
Among those who use digital devices, stay-at-home mums spend more time with PCs, smartphones, and tablets.
The top three platforms among persons aged 18-49 in terms of time spent are TV, radio and smartphones.
Because they spend more time at home, they spend more time with both Live TV as well as all of the TV-connected devices.
• Mums, regardless of working status, spend the most time with DVRs and Multimedia Devices across TV-connected devices.
• Despite having more devices and services available to them, working mums are more likely to watch only traditional TV on an average day when they turn on the television set. They are more likely to be multichannel subscribers and have more content available to them through traditional means.
• Stay-at-home mums are more likely to incorporate a device into the mix of things they are doing on an average tuning day. They
are also slightly more likely to use only a device on a given usage day (11%).
Although working mums have greater digital device penetration, stay-at-home mums spend more time with PCs, smartphones, and tablets among users of these devices.
• Social media usage on these devices varies. PCs and smartphones are more heavily used among moms not in the labor force. However, tablets have greater usage among working moms for social media.
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