A new study has revealed SAHMs spend an extra two hours each week looking at their smartphones and even more time in front of the computer and the television.

Nielsen noted the findings in a study into media consumption among mothers. Stay-at-home mums spend over an additional seven and a half hours a week with the television screen as compared to working mums.

The study found that stay-at-home mums spend more time with the TV screen (both live TV and OTT devices), while working mums spend more time listening to radio.

Among those who use digital devices, stay-at-home mums spend more time with PCs, smartphones, and tablets.

The top three platforms among persons aged 18-49 in terms of time spent are TV, radio and smartphones.

Because they spend more time at home, they spend more time with both Live TV as well as all of the TV-connected devices.

• Mums, regardless of working status, spend the most time with DVRs and Multimedia Devices across TV-connected devices.

• Despite having more devices and services available to them, working mums are more likely to watch only traditional TV on an average day when they turn on the television set. They are more likely to be multichannel subscribers and have more content available to them through traditional means.

• Stay-at-home mums are more likely to incorporate a device into the mix of things they are doing on an average tuning day. They
are also slightly more likely to use only a device on a given usage day (11%).

Although working mums have greater digital device penetration, stay-at-home mums spend more time with PCs, smartphones, and tablets among users of these devices.

• Social media usage on these devices varies. PCs and smartphones are more heavily used among moms not in the labor force. However, tablets have greater usage among working moms for social media.

You can find the full report here. 

Share your comments below.

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  • If somebody calls me while I am with others unless it is a genuine emergency I state I am busy and will call back later and hang up, esepcially if they don’t get the hint and keep rambling on.
    I watch more TV than I used to as I check what the children are watching. What is suitable for the eldest is often not suitable for the younger ones. None of them have TVs in their rooms.


  • There has to be balance with screen time and if it starts to take over a life then it has to be addressed as it is not healthy. All other areas of a life need care and attention and family life should not suffer. I do screen time at home and have set times for screen activities. I never ever use my phone or any technology when I am with other people at home or out. If anyone uses a phone when I am having coffee or lunch with them I ask them to put it away as it is bad manners and plain rude. We are there for each others company and not screens and phones. All calls and updates can wait!


  • Have to admit, I probably spend too much time locked onto a screen. Mobile phone, iPad sometimes desk top

    • I make a schedule for my screen time and stick to it – it helps me with planning my day. :)


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