TARGET has sparked fierce debate online by featuring a mother wearing a hijab in its latest back-to-school catalogue.
Many customers took to social media to praise the retailer for the catalogue, which also features children with disabilities and from diverse ethnic backgrounds.
However as news.com.au shared, others were more critical of the decision. “Next catalogue, please use a Hindu lady in a sari, or a Buddhist in robes, a Sikh gentleman in full regalia, just to keep the ‘diversity’ momentum going,”.
Another comment read “no one sector should be given preference over others”. “Australia is ‘multicultural’, can we please see other sectors also represented in your advertising?” she wrote.
“I look forward to Target having a Christian woman wearing a large crucifix as we wouldn’t want Target discriminating and only promoting one religion would we?” Vettie Marr wrote. “This isn’t an ethnicity, it’s a religion. You are advertising a religion. Big difference.”
In response, Target wrote: “We always aim to be inclusive with our advertising, whether it’s in relation to age, gender, ethnicity or people with a disability. We love the diversity which can be found in our customers and always aim to reflect this in our advertising.”
— Mariam Veiszadeh (@MariamVeiszadeh) January 8, 2017
What did you think of the catalogue?
Image via Twitter