TARGET has sparked fierce debate online by featuring a mother wearing a hijab in its latest back-to-school catalogue.

Many customers took to social media to praise the retailer for the catalogue, which also features children with disabilities and from diverse ethnic backgrounds.

However as news.com.au shared, others were more critical of the decision. “Next catalogue, please use a Hindu lady in a sari, or a Buddhist in robes, a Sikh gentleman in full regalia, just to keep the ‘diversity’ momentum going,”.

Another comment read “no one sector should be given preference over others”. “Australia is ‘multicultural’, can we please see other sectors also represented in your advertising?” she wrote.

“I look forward to Target having a Christian woman wearing a large crucifix as we wouldn’t want Target discriminating and only promoting one religion would we?” Vettie Marr wrote. “This isn’t an ethnicity, it’s a religion. You are advertising a religion. Big difference.”

In response, Target wrote: “We always aim to be inclusive with our advertising, whether it’s in relation to age, gender, ethnicity or people with a disability. We love the diversity which can be found in our customers and always aim to reflect this in our advertising.”

What did you think of the catalogue?

Image via Twitter

  • It is tastefully done. I hope that they do include a wide range of backgrounds, peoples and mix things up a bit.. so often it is the blond white women and that is all we see.


  • I pay very little attention to catalogues.

    • There is no pleasing everyone in the community.


  • They are depicting a different culture / religion. They won’t use all of them the same week.
    As for the stolen generation I know two indigenous girls who are glad they were brought to Adelaide and cared for. They were sisters and they were from a large family. They come from a country are where education is very limited, they had very few clothes and what they did have were in holes, their Dad was an alcoholic and verbally abusive. They could have gone home on long weekends but chose not to. They studied hard at school, got good results and got jobs and supported themselves.


  • Seriously I feel like businesses cant win.
    People just love something to bitch about.
    The models are all too skinny, too fat, perfectly photo shopped, should be photo shopped because no one wants to see those stretch marks, too young, too old, too many blondes, no red heads, why are there mainly white models, why are there only girls with the dolls, how dare they show a boy playing with the dolls,……you name it and we will bitch…. Honestly if this type of thing is all some people have to bitch about then its a pretty good life isnt it?


  • When Target picks a group out who can do with a little more respect, then I’m all for it. The same way Target had disabled people in their catalogue to underline that they’re equal and deserve the same respect and chances as anybody else, the same it goes up for people wearing a hijab. I applaud Target for their vision.


  • How ridiculous! I agree with some of those comments. Target could already have had different religions represented in their catalogues and we didn’t know because they’re not in full regalia. Keep the catalogues about what’s on sale, the products, not the people


  • We are multicultural country
    And Scarf doesn’t mean Muslim it’s a culture


  • people just need to get over it. seriously


  • The only people that have a problem with it are racists and those using the “you’re representing religion not race” card are trying to disguise their racism. A hijab does not have to signify religion it can signify culture reflective of different ethnicities. No where in the catalogue does it say that this is a Muslim woman. Who’s to say that others featured aren’t satanists?


  • There would be no issue if people didn’t keep making it an issue out of it. I have no problem with it at all.


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