UK retail giant Clintons has come under fire for its latest range of mugs targeted at young boys and girls which have been labelled ‘sexist’.
British stationary store, Clintons, has faced criticism from parents over its latest range of gendered mugs, which have been labelled ‘sexist’ and ‘vile’ news.com.au reports.
The mugs are marketed as gifts for parents to give their children, with a daughter and son version available for purchase, but many are outraged by the marked difference between the slogans on each of them.
While the mug for a son features words such as “friend” and “hero”, the mug for a daughter instead includes the words “princess” and “babe” leaving parents in disbelief at the brand’s use of such ridiculous stereotypes.
“What a delightful message to spread to our children,” one mum posted to Twitter alongside a photo of the products. “Please do better Clintons.”
“I’m appalled this got through the process to shops stocking them without anyone saying no!” said another. “These mugs are narrow, stereotyped, inappropriate nonsense.”
Clinton’s replied to the mums original tweet, saying that they would investigate the issue with their buying team and apologising for any offence caused by the products.
“This is one from a wide range of drinkware that we sell, all of which is selected by our all-women gift buying team,” they said. “We are sensitive to feedback and will review our range. All our messages come from a good place and our intention is to cater to as wide an audience as possible.”
We have to applaud those parents who called out Clintons for the very obvious issue here. When you think of qualities that you admire and cherish in your children, especially your daughters, ‘babe’ isn’t really one that comes to mind…
Do you think this range is ridiculous or are parents being too sensitive? Let us know in the comments.