Hello!

12 Comments

A 10-year-old model with cerebral palsy has revealed she’s hoping to challenge the industry to include more disabled people.

Emily Prior, from Perth, has become the face of some of children’s major fashion brands, including Target, Rock Your Baby and Betts Kids.

Speaking to Daily Mail Australia, Emily opened up about her mission to change the perceptions of disability in the modelling industry.

‘It’s important to represent people with a disability in advertising because “it’s who we are”. We all need to be included,’ Emily told FEMAIL.

‘I would really like more big brands to include disability in their advertising. There are not enough brands including people with disability.’

The young girl has graced the pages of Australian retailer Target, including its ‘Back to School’ and ‘Latest Kids Fashion’ catalogues.

‘I was very excited to see myself on the front page because it was my dream to be in a catalogue and I was very proud of myself,’ Emily said.

‘I got sent lots of messages from people who loved seeing me in the catalogue.’

Her career started from the tender age of eight when she asked her mother Jenny, 42, while flicking through a catalogue: ‘Why are none of the models in here like me?’

‘When she asked this question, I began to understand the significant effect it was having on her self-esteem, her sense of belonging and identity and it meant that I couldn’t sit back and do nothing,’ Ms Prior told Daily Mail Australia.

‘The fact that at eight years of age, Emily was perceptive enough to recognise the exclusionary messages in advertising, that people with disabilities were being excluded from mainstream media and advertising, was devastating.

‘I’m ashamed to say that it hadn’t occurred to me how carefully she had been paying attention to media and advertising.

‘The influence it has over society is not always used to benefit society, especially in relation to disability. The media can add to the discrimination by continuing to reinforce disability stereotypes or by not including disability at all.’

‘I am trying to make a difference, to make sure that people with disabilities are seen in advertising and that everyone is being included,’ she said.

‘I like that people can see what my disability looks like and maybe learn something about cerebral palsy.

‘I am very proud because it means that lots of people can learn about my disability and they can also see how to include disability.’

After showing interest in modelling, the family got in touch with Starting with Julius -an organisation committed to the equal representation of people with disability in advertising and media.  Find out more about them here.

We have shared before on MoM how Kmart and Target made us VERY proud by leading the way in Australia on diversity in advertising by including models with disability in both their catalogues and TV advertisements.

Find more on that below…

You can follow more of Emily on Instagram.

  • i thought that target had already jumped onto this form of advertising and being more inclusive of the diversity of people. It is great that she got listened to though

    Reply

  • This is not a new innovation. Disabled children have been featured in catalogues in the past. I’m glad they have decided to continue to do this

    Reply

  • Well done to Target & K-mart for showing things how they are. Not all of us are perfect and this way we can see whether something will suit us or not.

    Reply

  • Love how there is more real people now.

    Reply

  • An wonderful ,heart warming inspiring story.

    Reply

  • Good on you gorgeous girl x

    Reply

  • I think it’s a very important mission and I am sure this little girl will succeed!! :-)

    Reply

  • Great message indeed ! Still there need to happen sooo much in the modelling business to adjust this perfect ideal of appearance. i would like to see models with skin conditions, crooked teeth, bold heads, wrinkles and more disabilities and disformalities.

    Reply

  • Inclusion and diversity is so important in all areas including modelling and catalogues. Well done to everyone!

    Reply

  • Excellent emotion well done
    I love that

    Reply

  • Well done to the girls ,they look amazing!

    Reply

  • Good on Jenny and Emily for advocating such an important message.

    Reply

Post a comment
Like Facebook page

LIKE MoM on Facebook

Please enter your comment below
Would you like to include a photo?
No picture uploaded yet.
Please wait to see your image preview here before hitting the submit button.
Your MoM account


Lost your password?

Enter your email and a password below to post your comment and join MoM:

You May Like

Loading…

Looks like this may be blocked by you browser or content filtering.

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just a star rating?

Write A Rating Just A Star Rating
Join